Tracing the thread…
His films explore human connection with technology and innovation, most notably in 'Her' which examines relationships in a digitally-mediated world.
Bong Joon-ho South KoreaHe frequently critiques capitalism and consumer culture, themes central to Apple's brand mythology and cultural dominance.
Alex Garland United KingdomHis work investigates the intersection of technology, artificial intelligence, and human experience, reflecting Apple's role in shaping modern digital life.