marketing deception

His films like 'Fight Club' and 'The Social Network' dissect how narratives are manipulated, marketed, and used to deceive audiences and society.

A pioneer of critiquing media and advertising through films like 'Deux ou trois choses que je sais d'elle,' exposing how consumer culture and marketing shape perception.

His documentaries and narrative films consistently expose racial and commercial stereotyping, examining how media marketing perpetuates deception and false representation.