sports advertising

His films critically examine sports culture, racial identity, and commercial exploitation, particularly in works like 'He Got Game' and 'Da 5 Bloods.'

He explores how sports intersects with social class, commercialism, and working-class struggles in films like 'Kes' and 'I, Daniel Blake.'

His documentary and narrative works challenge state propaganda and corporate narratives, including critical examinations of sports nationalism and media manipulation.