His background in advertising direction infuses his films with visual spectacle and consumer culture critique, most notably in Blade Runner's dystopian product placement.

He spent years directing music videos and commercials, bringing that slick, manipulative aesthetic to films like Gone Girl and The Social Network that explore how images and narratives are weaponized.

His films are saturated with neon signage, product logos, and consumer goods as visual poetry, transforming advertising imagery into meditations on desire and urban alienation.